Introducing Iris Studio: Short-Form Content for Growing Your Social Media Presence
It’s become increasingly clear to us that a new paradigm has taken over rental marketing. Short-form content now outperforms every other format for showing a unit, generating organic leads, and building a recognizable brand. However, consistently creating content is nearly impossible for most leasing teams.
Filming takes time. Editing takes even more time. Maintaining a steady posting schedule across multiple platforms is tough. Leasing teams want stronger marketing, but they don’t have the workflow, bandwidth, or creative resources to sustain it.
Iris Studio solves this.
Every Iris partner now gets access to a team that handles editing and delivering ready-to-post short-form content for their entire portfolio. This will make it easier than ever for our partners to build a strong, consistent social media presence without any extra work.
Why We Built Iris Studio
Through our conversations with leasing teams and landlords, we found that everyone struggles with the same bottlenecks:
No in-house editing capabilities
No content strategy
Static listing photos that underperform
Difficulty growing social media accounts
No creative workflow built into operations
Even teams who want to lean into content can’t sustain it. Meanwhile, the results are undeniable. In Iris’s first month alone, we generated 435,000+ views on listing content. Short-form video isn’t a nice-to-have anymore. It’s a competitive advantage, and Iris Studio brings that advantage to every partner.
What You Get & How It Works
Iris Studio is a complete, done-for-you content engine built specifically for property managers and landlords. Here’s what you get and how the process works:
1. Footage Upload
Just film your unit with your phone and send it over to us.
2. Professional Editing & Post-Production
We handle transitions, editing, pacing, music, captions, text overlays, and branded graphics.
3. Ready-to-Post Delivery
You receive polished, export-ready files that look consistent across your entire portfolio. These will be in formats for Instagram Reels, TikTok, and YouTube Shorts.
Iris Studio is now available for all current and future Iris partners. If you’re ready to elevate your listings, grow your social media presence, and attract more qualified renters, reach out and we’ll get you started.